A logo can be copied, redesigned, or forgotten, but a myth persists because it gives people a reason to believe. What matters is what it makes possible in the imagination of those who encounter it.
A brand is not a logo but a myth; only myths…
A logo can be copied, redesigned, or forgotten, but a myth persists because it gives people a reason to believe. What matters is what it makes possible in the imagination of those who encounter it.