Virality is the death of depth.

In a world optimizing for reach, value is sacrificed for speed. What spreads easily rarely holds weight.

The mechanism of virality favors what is instantly understood, easily shared, and quickly consumed. It selects for familiarity, simplicity, and emotional charge—not for substance. In this environment, depth becomes a liability. Anything requiring time, ambiguity, or reflection is filtered out before it even enters the stream. As a result, what dominates attention is rarely what is most valuable, but what is most compatible with the medium.