The strongest story is not consumed — it consumes.

Weak narratives chase approval; strong ones enforce consequence. They filter comfort and make progress inevitable.

Every person and every organization already runs on a story. Most are passive: they aim at approval, short-term safety, and predictable outcomes. The result is momentum without direction, movement that never transforms. A strong story does the opposite. It imposes selection pressure. It makes certain choices impossible—excuses, delay, and comfortable lies—and normalizes commitments to difficult problems, measurable progress, and personal risk.