The greatest risk is not failing but succeeding in things that do not matter.

Success, when misaligned with purpose, can become a subtle form of failure. It is not merely about achieving objectives but ensuring those objectives align with what truly matters.

In a world driven by measurable outcomes and external validation, the pursuit of success can often lead individuals to dedicate themselves to goals that, in the grand scheme, hold little value. The allure of achievement—titles, accolades, or financial milestones—frequently overshadows the deeper question: does this truly matter? Success, devoid of intrinsic purpose, becomes hollow, consuming resources and energy while leaving little room for authentic growth.