Product-market fit isn’t found—it’s forged through relentless iteration.

Product-market fit is a journey, not a destination. It demands humility, curiosity, and the courage to evolve.

Reaching product-market fit demands shedding illusions of overnight success. Ideas rarely succeed in their original form. Instead, they undergo transformation through an iterative cycle of testing, feedback, and recalibration. Each iteration reveals blind spots, challenges assumptions, and refines focus. This is not a passive process but an active confrontation with reality. The goal is not to meet expectations but to redefine them, creating something indispensable to the market.