Negotiation begins when one side realizes the other needs it less.

Negotiation is never about compromise alone. It is about power, perception, and the ability to walk away without losing oneself.

Every negotiation, whether in business, politics, or personal exchange, begins long before the first words are spoken. It starts with clarity: who truly needs the deal, and who merely desires it. Once this asymmetry is recognized, the balance shifts. The side that can withstand rejection, delay, or loss gains control. That is why preparation is not only about knowing the numbers or the terms—it is about building an internal position so strong that dependence never dictates the outcome.