Most founders lose their soul before Series A.

The process of building a venture often erodes the very essence that made it worth building. What begins with clarity becomes noise unless one vigilantly protects the signal.

The early days of a venture demand intensity. Not just in effort, but in conviction. Something rare, often irrational, drives the first steps—an internal clarity immune to external validation. But as the path unfolds, pressure multiplies. Metrics, milestones, market fit—all essential. Yet in their pursuit, most founders begin to recalibrate their internal compass toward what is rewarded, rather than what is right. The clarity that once burned gets replaced by strategy. Strategy becomes compromise. Compromise becomes identity.